article thumbnail

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

article thumbnail

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

An October 2016 survey by the organization, Mind the Product, asked the question “ What’s your #1 single biggest product management challenge right now?” There are up to 18 on the market according to the blog at vendor Workzone ( [link] ). 4.) Leg Up: These are features that add clearly differentiated value to your product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. Differentiation from competitors. A message strategy guides your communications. The SMART goal-setting framework.

article thumbnail

A Design Firm That's Innovating in UX and Business

Balsamiq

Thanks to my background I have a better understanding of the dimensions which may differentiate one target group from the other as well as the core principles that, according to cognitive and social psychology, drive human actions and decisions. — The Rectangles (@therectangles) October 13, 2016. pic.twitter.com/TDmhJSJmAe.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

After this analysis, I’m looking for really differentiated verticals of audio. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Many apps for listening to podcasts, but little differentiation or loyalty. but may not directly sound like podcasting. The app landscape.

article thumbnail

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016. Being in my particular line of work, my curiosity was sufficiently piqued. If you care to follow the same path, you can find the link below: “Strategic Planning Is Dead. Here Are Two New Ways To Face The Future”.

article thumbnail

A Design Firm That's Innovating in UX and Business

Balsamiq

Thanks to my background I have a better understanding of the dimensions which may differentiate one target group from the other as well as the core principles that, according to cognitive and social psychology, drive human actions and decisions. — The Rectangles (@therectangles) October 13, 2016. pic.twitter.com/TDmhJSJmAe.