Mind the Product
APRIL 16, 2020
Fast forward to 2016 when I joined HSBC in Hong Kong and repitched the idea in my first week of working there – then, the timing was great. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. Conclusion.
Usersnap
SEPTEMBER 2, 2019
Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?
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Userpilot
SEPTEMBER 1, 2021
Build user personas and use the data to create relevant in-app experiences for each. Use contextual email campaigns to bring users back into the app. Recommend complementary software and leverage brand association. The user is then given two path options for building their app. What is SaaS product marketing?
Userpilot
AUGUST 3, 2022
A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. It aligns every message with your customer’s needs. The unique selling proposition strategy highlights the main selling point of a brand’s products or services. Let’s begin!
Intercom, Inc.
APRIL 22, 2019
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.
UX Studio
APRIL 6, 2023
We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you! 2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. Architects can help in every phase of the product lifecycle.
UX Studio
APRIL 6, 2023
We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you! Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. Parachute Design is a website design company, founded by Jay Eckert in 2003.
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