Remove 2017 Remove Agile Remove Market Research
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Whether you’re skeptical about AI in customer research or eager to embrace it, this discussion will challenge your assumptions about the future of Voice of the Customer analysis. Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Whether you’re skeptical about AI in customer research or eager to embrace it, this discussion will challenge your assumptions about the future of Voice of the Customer analysis. Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility.

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Product Manager vs. Product Owner

Melissa Perri

Scrum came on the scene just before the Agile Manifesto was written in 2001. In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

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Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

DISQO

Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough. 69% of product managers report being responsible for customer interviews, an increase of 10% since the 2017 report. The C-suite, marketing, market research and product development can now run multiple tests simultaneously.

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The Collision of Product Management and Product Ownership

The Product Coalition

A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. Enter agile.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.