Ship outcomes, not just features, with the Product Impact Framework
Intercom, Inc.
DECEMBER 10, 2019
This feature, if it solves a customer problem, results in measurable changes in how customers behave in your product, and ultimately this behavior change delivers an impact to your business. In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”. As we scaled, that had to change.
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