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A Decade of Product Management

Melissa Perri

With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued. We know what we're doing."

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

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Five Customer Testing Areas Product Managers Are Improving in 2019

Centercode

Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. While Customer Validation benefits many […]

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

Consumers have lots of choices when it comes to picking a mobile application! How long does an application have to prove itself, before the user moves on to something else? As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Know Thy Customer—and Thy Enemy.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Collect user feedback and see how well your product was received.

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Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

DISQO

Alpha, the on-demand user insights platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

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Pivoting a Startup with User Research

Basel Fakhoury

and the best way to do that was through user research. So instead of jumping head first into building a new product, we committed to a full range of user research to systematically test our most promising ideas. Luckily, the last idea we tested was the idea that would ultimately become User Interviews.