Userpilot

MARCH 8, 2022

Using her scientific approach to product management, she runs programs such as The CPO Accelerator to grow product leaders. Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Melissa’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. Product Manager, Viber. It makes sense intuitively. Earlier, squishy.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130