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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. In this post, the Intercom Content Team picks our highlights from a busy 2022 – we published over 150 pieces of content, including guides about customer support and customer retention. Niamh O’Connor , Brand Editor.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

According to the International Data Corporation (IDC) , 65% of global GDP will be digitalized by 2022, and investment in digital transformation (DX) continues to grow. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Read more ?.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. Also – here is our list of Women in Product from 2020 and an interview with Margaret Zablocka, a female Product Owner and CEO from 2021.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. The team remained in that space until 2020 when they moved into an office with a 300-people capacity. Anyone can sit down and build a product. But gaining acceptance from the market and acquiring customers is the bigger challenge.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound.

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I would implore, I would beg, even, for brands to change their mindset and find a way to start investing in the support function. Last month, we published the second edition.