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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

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2020 on Inside Intercom

Intercom, Inc.

We adapted quickly to working from home, launching groundbreaking new features to supercharge our conversational support and customer engagement tools. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom.

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Customer Centric Culture: Purpose and Profitability?

Usersnap

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Walker predicts that by 2020 customer experience will overtake price and product as the main differentiator between competition. . They research technologies their customers find useful.

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What To Do With a High Churn Rate

The Product Coalition

User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow. As you can see, while the product itself may be flawless, aspects of the wider business can sorely affect a customer’s relationship with the company.

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30 Steps to Mobile App Launch

Alchemer Mobile

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. Register your domain (e.g.,

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A good feature request collection tool helps product managers to do their jobs better

Usersnap

Companies send cold emails to their customers, hope they respond, and if they’re lucky, store their response in a spreadsheet that has little to no structure. To avoid running into these sorts of issues when picking a feature request tool, keep these tips in mind. Look For A Customer-Friendly Interface.