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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Subsequently, McKinsey & Company found that the COVID-19 crisis had accelerated the digitization of customer interactions by several years.

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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

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2020 on Inside Intercom

Intercom, Inc.

We adapted quickly to working from home, launching groundbreaking new features to supercharge our conversational support and customer engagement tools. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom.

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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . A centralized solution. For us, that solution is Intercom. Personalized support at every stage. Lead generation.

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Why Human-Led And Digital-Led CS Are Not At Odds

Gainsight

If you’re used to having human beings cover every customer, the idea of surrendering that responsibility to technology can create anxiety—for both you and clients. Some customers—and user personas—don’t want to engage in the quarterly business reviews and check-in calls that are the hallmarks of high-touch CS.

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Customer Centric Culture: Purpose and Profitability?

Usersnap

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Walker predicts that by 2020 customer experience will overtake price and product as the main differentiator between competition. . They research technologies their customers find useful.

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Top Examples of Coronavirus Customer Communication

Alchemer Mobile

Alexandru Voica (@alexvoica) April 17, 2020. USAA put their members first by returning a large portion of insurance premiums to members due to reduced mileage. Their data revealed members driving less due to stay home orders, so they’re offering a 20 percent credit on two months of premiums to everyone. JimMarous ? ?