2020 Branding Differentiation Inbound 
Intercom, Inc.
MARCH 28, 2022
They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?
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Business of Software Conference
MAY 21, 2020
And all of these have brand recognition. Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. BoS USA Online 2020.
Intercom, Inc.
OCTOBER 29, 2020
If 2020 taught us anything, it’s that a passive attitude towards non-discrimination isn’t enough. We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. I was just thinking, we should talk about 2020, the pandemic.
Business of Software Conference
JANUARY 16, 2020
April is returning to BoS in 2020! BoS Europe 2020 BoS USA 2020. It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ BoS Europe 2020 BoS USA 2020.
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