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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Subsequently, McKinsey & Company found that the COVID-19 crisis had accelerated the digitization of customer interactions by several years.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Why are more people leaving reviews? Download the 2020 Mobile App Engagement Benchmark Report. See the full 2020 report for more information on general benchmarks and other category-specific data. These deals may work in the short-term, but they aren’t great for retaining customers over time. App Ratings and Reviews.

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30 Steps to Mobile App Launch

Alchemer Mobile

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. Register your domain (e.g.,

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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

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Lessons from Building Twilio Live, on Both Sides of the Atlantic

The Product Coalition

We were driven by the desire to create a solution that would help businesses address the budding demand for one increasingly popular communications channel: live, interactive video and audio streaming. Think back to the way business was conducted in 2020. Think back to the way business was conducted in 2020.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. — accuRx (@accuRx) March 30, 2020. Review every line on your marketing plan.

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And The 2021 GameChanger Award Goes To…

Gainsight

We were incredibly proud of companies who strived to keep customers’ businesses alive in a show of genuinely human-first behavior. The Visionary 2020 Winner: Jamf . Nominated by Ben Michael, Director, Customer Operations, Jamf. Nominated by Erika Tornice, Customer Success Sr Director, RD Station.