Remove 2020 Remove Differentiation Remove Marketing Remove Technical Review
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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

SaaS product management is different from product management for on-premise software because it's much easier for customers to switch products due to the subscription-based pricing model. It sits at the intersection of UX, tech, and design. And for a PM, differentiation becomes more critical. Market research.

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Blind co-founder Kyum Kim on the hidden power of anonymity

Intercom, Inc.

Kyum and his team have a unique vantage point into business and career trends across multiple industries – a universal trend they are seeing in 2020 is the risk of burnout. Did you feel that it was just integral to being at the heart of the tech industry? When popular culture breeds company culture.

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Why Strategic Focus Is Important Even for a Hairdresser

The Product Coalition

Now let’s move from hairstyling to the tech world. With technology, you can do almost anything. You don’t want to get there of course, so you invest in marketing. But marketing doesn’t work in a void. If you have a new marketing executive, they will probably ask you questions like: Who are we solving for?