Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Now I’m a startup. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

MARCH 7, 2024

of leadership roles. Sometimes – a lot less: While in 2023 women in CEO roles earned “only” $14,000 less than men on average, in 2020 the gap was over $45,000 (nearly a third -31% – less!). I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. Again…Why?

Technical Review 105

Technical Review CTO Coach Startups Feedback Software 105

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Product Talk

MAY 10, 2023

To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ). I know for a lot of startups, it’s really output driven and by the founder, right?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199