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Which product analyticstools should you be using? How many analyticstools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analyticstools you really need as a PMM. What is product analytics?
SaaS businesses thrive on data. This is where analyticssoftware comes in. Analyticstools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. What types of Analyticssoftware does every SaaS business need? Table of Contents.
Go ahead and skip directly to the product marketing KPIs list or continue to read if you’re just starting out and looking to understand more about what product marketing is first. What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs. What is a Product Marketing KPI metric?
Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. So let’s find out what retention KPIs you should start tracking! What are retention KPIs in SaaS?
User behavior analytics are part of the puzzle for a SaaS company’s success. User behavior analytics in SaaS: why bother anyway? Your SaaS product, however, often works very differently. This is where understanding user behavior through analytics comes into the picture.
For Amplitude, that meant diving deep into our customers’ challenges, and innovating across all aspects of our platform to become the complete, best-in-class solution for product analytics. . Product Analytics: Prove the Impact of Digital Products and Automate Key Insights.
Your data gets sent to a product analyticstool, which your team uses to: Understand user behavior. In other words, if you’re sending garbage into your analyticstool, you’ll get garbage out. Begin with a solid grasp of your North Star metric —the KPI that best indicates your business’s likelihood of success.
This experience reminded me a lot of my work as an analytics leader at AT&T. Below is how I apply the above keys to unlock product team and analytics team collaboration at large companies. In product analytics, product usage data is captured and analyzed as events. The same concept works in reverse.
This experience reminded me a lot of my work as an analytics leader at AT&T. Below is how I apply the above keys to unlock product team and analytics team collaboration at large companies. In product analytics, product usage data is captured and analyzed as events. The same concept works in reverse.
Learning to differentiate between the two can help you understand your SaaS business in greater depth and drive customer retention. The median NRR rate for public SaaS businesses is 114%, whereas, for private companies, the rate is between 60% and 148%. Then you can improve in-app experiences to reduce churn and downgrades.
This experience reminded me a lot of my work as an analytics leader at AT&T. Below is how I apply the above keys to unlock product team and analytics team collaboration at large companies. In product analytics, product usage data is captured and analyzed as events. The same concept works in reverse.
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