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2021 on Inside Intercom

Intercom, Inc.

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. The Intercom Brand Studio team never fails to amaze me with their creativity, so this post was an obvious highlight for me in 2021. The Ultimate Customer Support Tech Stack for 2022.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. SaaS Content Marketing.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Content Marketing.

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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

We are here to enable our peers in engineering, product design, and product marketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love. At HiveMQ, Continuous Discovery Habits has been required reading for the team. “I Yury’s next step?

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing, customer success.