2022 Development Differentiation Technical Review 
Intercom, Inc.
MARCH 28, 2022
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.
Userpilot
DECEMBER 9, 2021
While not technically a part of the positioning process, successful positioning is not possible without researching the market. It allows brands to show their originality and differentiate their products from others. And as they do so, they may show little restraint in venting their dissatisfaction in reviews and on social media.
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Gainsight
APRIL 10, 2023
While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge.
People-First Product Leadership
OCTOBER 1, 2023
Often because the more senior leaders are concerned a “top” performer will leave or the business accepts such behaviors in support of “radical candor” Digging back into the data again, a 2022 survey by Pew Research Center noted 58% of Americans say they have or have had a boss who made their work life difficult.
The Product Coalition
JANUARY 16, 2022
After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. Moving fast could mean developing a product that brings value to your customers at any given time, a low-touch product, or supporting multiple verticals simultaneously.
Department of Product
JULY 29, 2022
But a target customer for Audi may perceive higher value due to the connection to Porsche. Arcimoto announced in January 2021 it was acquiring the Tilting Motor Works in Eugene, OR to use its patented tilting trike technology for new products focused on micromobility. This is the result of unique product positioning.
Intercom, Inc.
JULY 29, 2021
Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.
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