2022 Enterprise Leadership Product Marketing 
Userpilot
MARCH 8, 2022
Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.
Usersnap
SEPTEMBER 29, 2022
Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Disruptive products are low priced and high volume.
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The Product Coalition
DECEMBER 11, 2023
If you are the new product leader of your company, your company might be in product leadership debt. One of the common situations where this conflict arises is when you take a new product leadership role. Here is how to give the CEO what they need while staying true to your professional standards.
PMLesson's Ace the PM Interview
DECEMBER 13, 2021
To help figure out which internship program (and workplace more generally) is right for you, we created this list of the 8 best tech internships in 2022. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. But, which should you choose?
Mixpanel
FEBRUARY 16, 2024
Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” For even more qualitative data here, we use an automated enterprise Slack channel. Here are a few ways we do it. Try it for free.
The Product Coalition
FEBRUARY 1, 2022
While the ideal PLG model means no-touch sales (that is, no human interaction happens as part of the sales process and the customer simply purchases the product on their own), many successful PLG companies have sales teams. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why.
The Product Coalition
JANUARY 16, 2022
enterprise-ready product, happy and retained design partners, new platform launch, etc.). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 12, 2022.
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