freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

FEBRUARY 18, 2023

It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Putting tools in place could make you feel as if you are making progress in the right direction, but if you just add tools you might be treating the symptoms and not the disease. Here’s why.

Data Visualization 131

Data Visualization Customer Communications Feedback Software User Testing 131

Mironov Consulting

DECEMBER 17, 2023

Regardless of whether a big customer pays us for a one-off enhancement or we give it to them for free , our responsibility is clear: this bit of code needs to work as promised, and continue working as promised, for as long as that customer has it in production.  Their market strategy team realizes they need one more field mapped. 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

Gainsight

JULY 7, 2023

Many organizations face the challenge of a fragmented customer journey—especially because their tech stack, with many disparate customer-facing tools and resources, is disjointed and disconnected. How Does the DCS Package Drive Cohesive Customer Journeys? Who’s the DCS Package For?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Experience 52

Gainsight

JUNE 4, 2019

Customers have more options, therefore more power. The way we run business requires new functions and new tools. In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. The Evolution of Customer Communications.

Messaging 63

Messaging Customer Communications Customer Experience Framework 63

Gainsight

NOVEMBER 15, 2023

Pulse Europe 2023 opened today at Passenger Terminal Amsterdam, on a tone of embracing each other as humans first, while taking our work to the next level through digital scale tactics powered by generative AI, customer education, self-service, and community. So wouldn’t it be nice if we could bring it all together?”

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52