2023 Differentiation Framework Roadmap 
Department of Product
AUGUST 11, 2020
The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.
ProductPlan
JUNE 1, 2023
Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Noisy customers When it comes to your product roadmap, the customer is most definitely NOT always right , especially when they ask for specific features.
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Business of Software Conference
OCTOBER 11, 2023
Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! Will getting the app be dangerous for you?
Product Talk
DECEMBER 6, 2023
How does an opportunity solution tree connect to a product roadmap? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. You can learn more about this framework in Chapter 6 of Continuous Discovery Habits. What is an opportunity? Solutions take effort.
Department of Product
AUGUST 22, 2022
Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators? The 5 common types of differentiation include: Features Policies UX Pricing Performance After joining a new company, ask team members and execs what the company’s core differentiators are.
Department of Product
MAY 22, 2020
But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. The dangers of feature-based differentiation The problem with some features is that they can be cloned. A deep dive into the tools, frameworks and processes used by product managers from top companies.
Department of Product
JULY 29, 2022
Z” is positioned to establish significant price differential with “Y”. A deep dive into the tools, frameworks and processes used by product managers from top companies. Product “x”, “Y” and “Z” represent a product portfolio strategy seeking to drive adoption of higher performance products at higher prices. “Z”
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