2023 Differentiation Product launches Strategy 
Userpilot
JULY 24, 2023
Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.
Usersnap
JUNE 27, 2023
Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project. In this article, we’ll unveil the secrets of beta testing and unveil game-changing strategies to redefine your approach to product launches.
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Department of Product
JULY 29, 2022
Land and expand strategies explained New markets and disruptive products have more latitude to redefine what customers perceive and want. This is what is called a “land and expand” strategy with a low barrier to try a product. Z” is positioned to establish significant price differential with “Y”.
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.
Department of Product
AUGUST 11, 2020
The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.
Business of Software Conference
OCTOBER 11, 2023
Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS!
Department of Product
AUGUST 2, 2020
How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?
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