Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

The Product Coalition

FEBRUARY 25, 2024

By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy. Pricing Strategy: Adapting to Market Dynamics Netflix’s pricing strategy has evolved significantly over the years in response to changing market dynamics and consumer preferences.

Analytic Tools 101

Analytic Tools Entertainment Customer Experience Data Visualization 101

Business of Software Conference

JULY 19, 2023

So how has Barbie successfully integrated software technologies into its marketing campaigns and adopted innovative business models, making her an inspiring case study for businesses looking to learn from their strategies?

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Predictive analytics are guiding strategy-making Predictive analytics is a great way to estimate how users will engage with your product in the future. You can track your omnichannel strategy performance with cross-channel analytics.

Analytic Tools 96

Analytic Tools Data Visualization User Testing Reporting Tools 96

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy. The Go-To-Market Strategy wheel.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Intercom, Inc.

MARCH 28, 2022

They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. So how do you stand out? Happy, empowered employees are the key to happy, empowered customers”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy.

Education 112

Education Marketing Weak Development Team User Testing 112

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They’ll also be digging deep into the change along with Bob Moesta at Business of Software Conference USA, Raleigh NC, October 2-4 2023.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. I want to share how this acquisition came together and what it means for our customers and industry.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

APRIL 24, 2024

In 2023, over 26% of investments in American startups were directed toward AI-related companies. This enables SaaS teams to adjust strategies promptly for optimal performance. And differentiate between positive, neutral, and negative feedback. Generative AI has changed how tech companies do business. About 73% of U.S.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Reporting Tools 68

Department of Product

JULY 29, 2022

Land and expand strategies explained New markets and disruptive products have more latitude to redefine what customers perceive and want. This is what is called a “land and expand” strategy with a low barrier to try a product. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Revulytics

OCTOBER 17, 2019

percent between 2018 and 2023 and cloud computing revenues are predicted to see revenues soon exceed $250 billion , on-premise software will continue to represent a significant opportunity, as customers adopting a mix of web-based and on-premise applications. Significant business transformation is required to achieve success.

Data Visualization 71

Data Visualization Analytic Tools Customer Feedback Customer Experience 71

Business of Software Conference

SEPTEMBER 1, 2022

Checkout extensibility will probably bump this even higher in Q1 2023. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Shopify Plus has grown ~2x (!!) since 2020 Q1 (Pre-covid). From ~14,000 to ~27,000.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Usersnap

JULY 26, 2023

In this article, we delve into the world of customer-focused companies, with the five customer-centricity examples—and we explore strategies that have won them consumer praise and undying loyalty. Key strategies and learnings from the top companies 5 best customer-centricity examples 1. What you can expect ?⤵️

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

eG Innovations

MARCH 2, 2023

Recently another very significant outage occurred between 07:05 UTC and 09:45 UTC on 25th January 2023, manifesting as network latency and/or timeouts when attempting to connect to Azure resources in Public Azure regions, as well as other Microsoft services including M365 and Power BI.

Analytic Tools 52

Analytic Tools Data Visualization Software Review Systems Review 52

Revulytics

DECEMBER 12, 2019

In the recent webinar, “Your Product is Perfect, Now Change: Product Innovation Strategies for Desktop Software Vendors in a Cloud World,” IDC analysts Mark Thomason and Jeffrey Hojlo noted that: By 2023, 46% of Software revenue will be from SaaS business models. vs. 55.3%).

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 65

Analytic Tools Data Visualization Feedback Software User Testing 65

eG Innovations

MARCH 16, 2023

On February 24th 2023, eG Innovations signed a sole distributorship contract in South Korea with HCINFO at HCINFO’s new office, a company specializing in upgrading IT infrastructure operations. Q: What product differentials does eG Innovations offer to the South Korean market? Winscore are an eG Innovations partner in the region.

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. The company reported an 11% increase in revenues, with revenues of $753.2

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS!

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Gainsight

MAY 18, 2023

On day 2 of Pulse 2023, we’re FIRED UP about exciting news from some of the most innovative Gainsight teammates. As Quinlan said, “Some people still think of digital as a tech-touch or longtail strategy, but that’s the old way of thinking. And no, we aren’t talking about our esteemed canine guests from Fosters & Paws.

Generative AI 52

Generative AI Data Visualization Reporting Tools Analytic Tools 52

The Product Coalition

DECEMBER 17, 2023

It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is.

Technical Review 121

Technical Review Weak Development Team User Testing Systems Review 121

Department of Product

AUGUST 22, 2022

A health check as a diagnostic tool Product strategy isn’t simply about clear decision making; before you can even begin to make any decisions about the direction of your product, you need to spend some time in diagnostic mode where you try to build a big picture snapshot of the health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Product Talk

APRIL 17, 2024

One of the insights I had when I reflected on 2023 is that the team has done an amazing job when it comes to the define, build, and measure phases. I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The second one is product strategy. Stephanie: Exactly.

Product Research 214

Product Research User Testing Data Visualization Research Software 214

ProductPlan

JUNE 1, 2023

According to our 2023 State of Product Management Report , customer feature requests are still the top source of actionable product ideas, but that’s only the case for 35% of respondents. They could be inspired by new technology, a new business model gaining traction, or a competitor’s differentiating capabilities.

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Userpilot

OCTOBER 30, 2023

As SaaS categories become increasingly competitive, customer retention optimization emerges as the key differentiator between thriving and fading companies. However, with a good product and a combination of the right retention strategies, it’s possible to retain a high percentage of your users. This is easier said than done.

Feedback Software 84

Feedback Software Analytic Tools Customer Feedback Customer Experience 84

Intercom, Inc.

NOVEMBER 30, 2022

So as we look at 2023 and think about what we spend, where we spend it, what we build, who do we build, why do we build for them, what we say to prospects, and how we compete with competitors, there’s a few thoughts I’d like to share. If their value isn’t differentiated (i.e. If you can’t acquire them, it’s not scalable.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Product Talk

SEPTEMBER 20, 2023

Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways. And so I stuck with this tool because I wanted something that tied the discovery side of things to business strategy and metrics in one place where it’s easy to manage up with.”

Data Visualization 252

Data Visualization Analytic Tools Research Software Product Research 252

Product Talk

DECEMBER 6, 2023

Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. Compare and contrast when there’s risk in the solution, when the opportunity is a differentiator, or you need to uncover an innovative solution. What is an opportunity? In reality, we don’t always have time to do this.

Data Visualization 278

Data Visualization Product Research Analytic Tools Research Software 278

eG Innovations

APRIL 11, 2023

Ensuring maintenance downtime is tracked and differentiated from unplanned outages when evaluating SLAs (Service Level Agreements) is essential. Scheduled Maintenance Policies in eG Enterprise This functionality is only available to appropriately privileged administrators within eG Enterprise.

Reporting Tools 52

Reporting Tools Data Visualization User Testing Systems Review 52

Userpilot

MARCH 15, 2023

In-app guides are part of a self-serve onboarding strategy and they reduce support and customer success cost, while increasing customer satisfaction. As of Q1 2023, Userpilot will have the same analytics features, with more robust functionality). The pricing differentiation happens mostly on the service level (e.g.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

MARCH 15, 2023

In-app guides are part of a self-serve onboarding strategy and they reduce support and customer success cost while increasing customer satisfaction. All in all, interactive user guides are the backbone of a successful onboarding strategy and should be a must for your user experience. Users just get access to help, when they need it.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52