How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report
DevelopmentCorporate
JUNE 2, 2025
As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. Meanwhile, for enterprises with deeper pockets, investing over $500K annually in user research has become a competitive advantage particularly in fast-moving industries like fintech, SaaS, or e-commerce.
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