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Business Lessons from the Founder of HubSpot

Business of Software Conference

Solve for the customer – even if it means being a little unfocused. Rethink your customers’ lifetime value. Shah tells the story of when he was a young software engineer working for a major company – many years before he co-founded HubSpot. Solve for the customer – even if it means being a little unfocused.

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How fintech companies can use product analytics to cash in on their valuable data

Mixpanel

The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services even closer to consumers. Modern fintech users demand more flexible journeys, with a survey finding that 71% of them now prefer multi-channel interactions.