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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. When businesses collect and analyze data (from customers, marketing, etc.), For example, your goal may be to increase conversion or boost customer retention.

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How to Create a Jobs-to-be-Done Survey: Template & Questions

Userpilot

The jobs-to-be-done survey is a great process to help you find out what your customers’ desired outcomes are, so you can make tangible improvements to your product that customers will find helpful. TL;DR JTBD surveys identify unmet customer needs and satisfaction, guiding product improvement and increasing customer happiness.

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Business Lessons from the Founder of HubSpot

Business of Software Conference

Solve for the customer – even if it means being a little unfocused. Rethink your customers’ lifetime value. Eventually, the company stopped selling the software to customers altogether and simply added it as part of its product package – free of charge. Solve for the customer – even if it means being a little unfocused.

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How fintech companies can use product analytics to cash in on their valuable data

Mixpanel

The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services even closer to consumers. Modern fintech users demand more flexible journeys, with a survey finding that 71% of them now prefer multi-channel interactions.