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Permission To Stay Focused

Mironov Consulting

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    The corporate strategy, which the product strategy supports. 

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Major Migrations Are An Organizational Challenge, Not Just a Technical Challenge

Mironov Consulting

 So while most new customers start in the cloud, most existing on-prem customers have to be pushed every step of the way no matter what their leadership tells us in CAB meetings.  And one on-prem deal next month resets that to March 2026, etc.  And one on-prem deal next month resets that to March 2026, etc.

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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

With marketing hiring projected to increase 10% by 2026 , this might look easy. That employee must wear many hats , from product marketing, to directing the content strategy, to generating leads, to understanding and maximizing the most profitable channels. There’s no such thing as overcommunication in your marketing team.

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