Product Managers Discover Older Customers
The Accidental Product Manager
FEBRUARY 5, 2024
It is estimated that Americans over 55 will account for half of all domestic consumer-spending growth from 2008 to 2030. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. The market potential of meeting the needs of older customers is huge.
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