We killed the blog. We hope you like it.

Inside Intercom

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup.

Blog 83

Guest Blog: Customer Service in Retail – Infographic

Mironov Consulting

So, in today’s world, we hear a lot about “experiential marketing” in terms of retail. The post Guest Blog: Customer Service in Retail – Infographic appeared first on Shep Hyken.

Blog 83

Want to hire great designers? Start a blog.

Inside Intercom

Even if your company has a strong mission , a learning culture with smart people to learn from and lots of growth opportunities, it’s very difficult to know what it’s like to work there by reading your job listing and looking at your marketing website. We’ve found that our blog is one of the most effective ways to attract great people. But now I’m the one writing a blog post in the hope that it’ll get noticed by someone who shares our values.

Blog 85

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Video interview with Senior Consultant/Trainer, Tom Evans, Product Management and Product Marketing expert. Perfect Your Value Proposition – B2B Marketing Rules.

Blog 39

The 5 Levels of Analytics Maturity

software market. The market has been thoroughly transformed over. These trends are most evident in the consumer market. business market is following suit, driven by the demands of users who. the consumer market—where some apps are updated every.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

These may include trade publications, websites, blogs and other social media outlets, analysts, etc. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

B2B 248

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Proficientz – Product Management University

We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. How Market Segmentation Helps You Quantify New Product Ideas. The B2B Product Manager Magazine March 2018 is now available.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific. What’s wrong with this sample market requirement?

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. Shifting Markets, Shifting Product Strategy: Three Considerations.

Announcing The Modern Guide to Live Chat for Marketing

Inside Intercom

Live chat is the ultimate way for modern marketers to personalize their message and engage new users, and we’re publishing The Modern Guide to Live Chat for Marketing to help them do just that. Marketing” is an ambiguous term in this day and age.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

How Lazy Marketing Leaves Your Product Vulnerable


Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. Falsely believing in product-market fit. Marketing marketing

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers! Related Articles on the Product Marketing Role.

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The book that David Ogilvy said every marketer must read

Inside Intercom

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written.

Books 112

How to use email marketing to connect with your users

Inside Intercom

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Why email marketing isn’t going away.

The SaaS Marketing Metrics that Matter to Product Managers


Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Marketing & Sales Enablement.

The New Way to Sell Blog Post without Ebooks

I Wonder The Value

The platform, “ note ” is a Medium like blogging service which allows us to sell text post, image post, sound file and movie. value-proposition platform ebooks media product-marketingAre you struggling to earn profit from Adsense?

Blog 52

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate. Blog Positioning & Sales Enablement

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. Vertical Marketing & Sales. On the marketing and sales front, it’s no secret that the best (most relevant) story wins the majority of the time.

Startup marketing: strategies for year one

Inside Intercom

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. I didn’t have a perfectly mapped out startup marketing strategy. Choosing a tactic for your addressable market.

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz – Product Management University

This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. In This Issue: Blog: High-Octane Product Management. Win the “Customer Value” Relay Race and Dominate Your Market. The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B.

How to leverage in-app marketing for growth in 2019

Inside Intercom

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? Why you need an in-app marketing strategy.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

This could be in the form of a blog post or as a notification within the UI. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals.

Builder beware: marketing tension in product-first companies

Inside Intercom

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? No wonder marketing has a bad name in the tech industry.

Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Why Apple Is Losing Market Share In Video Rentals And Sales.

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. You just embarked on a big marketing campaign and spent all that time and money getting them in the door, only for them to see no value in your product and walk right back out again. Simply put, we market our product to our current customers.

The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz – Product Management University

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. In this example, what if fashion retailers stepped back for just a moment and gave some thought to how consumers aspire to look in the many facets of their social, personal and professional lives – then used those considerations to drive their marketing? It’s much the same in B2B marketing. Blog Positioning & Sales Enablement

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Builder beware: marketing tension in product-first companies

Inside Intercom

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? No wonder marketing has a bad name in the tech industry.

What is a Market Requirements Document (MRD)?

Actuation Consulting

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. T he Core of the Market Requirements Document. There are essentially two things at the core of your MRD: 1 – A clear definition of your target market.

Product Priorities vs. Marketing Priorities: Two Simple Questions

Proficientz – Product Management University

Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets. When those products are managed, marketed and sold as separate entities, it fosters many differing views of the same markets.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. You have Product-Market Fit.

Podcast Ep. 23: How to Validate Product-Market Fit

Sequent Learning

23: How to Validate Product-Market Fit appeared first on Sequent Learning Networks. BLOG PRODUCT MANAGEMENT Steven HainesMasters of Product Management is a podcast series that captures the ideas, commentary, and lessons learned from product management thought leaders across the globe.