Mon.Jan 23, 2023

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How will ChatGPT change product management?

Mind the Product

We look at the likely impact of the latest AI bot ChatGPT on product work and find out how product people are using it So… chatbot software ChatGPT. Have you played with it? Looked at how you might use it in your product? Do you welcome it or worry about its impact on the work [.] Read more » The post How will ChatGPT change product management?

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How is Marketing Segmentation Used in Customer Retention?

Userpilot

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

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420: Get into the Discovery Zone – with David Matheson, PhD

Product Innovation Educators

How to get out of your organization’s routine and create real value – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world.

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Real-time Personalization 101: What Is It and How to Do It

Userpilot

Real-time personalization is what your users have come to expect from their customer experience. Everyone has their own goals and challenges, and they want their product experience to be tailored to what they need. Real-time personalization helps you meet customer expectations while increasing product growth across the entire user journey. In this article, we cover: What real-time personalization is and why it’s beneficial for SaaS.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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The Product Manager’s Guide to Launching a Successful MVP

The Product Coalition

“An MVP is a great way to test the waters and see if your product has legs.

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Preparing for the Future: Top 5 Digital Product Management Trends for 2023

Emerge Insights

It is not a secret that digital product management is an ever-evolving field. With new technologies, customer expectations, and user experience patterns emerging every day, digital product owners and product managers must stay ahead of the curve to be successful. Emerge enjoys our dynamic work with our clients and our products managers to nurture a […] The post Preparing for the Future: Top 5 Digital Product Management Trends for 2023 appeared first on EMERGE | Digital Product Agency.

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Product or Feature?

Mironov Consulting

Stepping out of leadership challenges for a moment, here’s a practical topic that some product managers struggle with: is the next thing we’re working on a feature or a whole product ?  IMO, there aren’t any universal/magical answers, but assorted hints and indicators. BTW for this post: a product is something that we'll sell with exactly the same contents/capabilities/features many times to many customers.

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How to use ChatGPT to write your usability test script

TryMyUI

Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get a ready-to-use test script. The post How to use ChatGPT to write your usability test script appeared first on Trymata Blog.

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Software Equity Group 2023 Annual SaaS Report 

DevelopmentCorporate

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SEG SaaS Index contains dozens of publicly traded SaaS companies. They recently published their SEG 2023 Annual SaaS Report. It provides a ton of data on SaaS valuations and financial operating metrics. The impact of the market downturn can be clearly seen across all categories of SaaS.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to use ChatGPT to write your usability test script

TryMyUI

Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get a ready-to-use test script. The post How to use ChatGPT to write your usability test script appeared first on Trymata Blog.

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All You Need to Know About Customer Success OKRs [+ Examples]

Userpilot

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. This way, everyone is working towards the same goals and can track progress towards achieving them. In this article, we’ll discuss everything you need to know about customer success OKRs, including 20+ examples of how they can be used effectively.

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Building a Successful Growth Marketing Framework for SaaS

Userpilot

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework.