Mon.Jan 23, 2023

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How will ChatGPT change product management?

Mind the Product

We look at the likely impact of the latest AI bot ChatGPT on product work and find out how product people are using it So… chatbot software ChatGPT. Have you played with it? Looked at how you might use it in your product? Do you welcome it or worry about its impact on the work [.] Read more » The post How will ChatGPT change product management?

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The Product Manager’s Guide to Launching a Successful MVP

The Product Coalition

“An MVP is a great way to test the waters and see if your product has legs.

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How is Marketing Segmentation Used in Customer Retention?

Userpilot

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

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420: Get into the Discovery Zone – with David Matheson, PhD

Product Innovation Educators

How to get out of your organization’s routine and create real value – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Real-time Personalization 101: What Is It and How to Do It

Userpilot

Real-time personalization is what your users have come to expect from their customer experience. Everyone has their own goals and challenges, and they want their product experience to be tailored to what they need. Real-time personalization helps you meet customer expectations while increasing product growth across the entire user journey. In this article, we cover: What real-time personalization is and why it’s beneficial for SaaS.

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All You Need to Know About Customer Success OKRs [+ Examples]

Userpilot

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. This way, everyone is working towards the same goals and can track progress towards achieving them. In this article, we’ll discuss everything you need to know about customer success OKRs, including 20+ examples of how they can be used effectively.

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Product Managers Prepare For The Burger Wars

The Accidental Product Manager

Burger product managers are battling for the same customers Image Credit: cyclonebill One of the biggest challenges that product managers face is when there is someone else offering a product that is very similar to ours. When we find ourselves in a situation like this, we need to get creative in how we go about attempting to attract customers to our product.

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Preparing for the Future: Top 5 Digital Product Management Trends for 2023

Emerge Insights

It is not a secret that digital product management is an ever-evolving field. With new technologies, customer expectations, and user experience patterns emerging every day, digital product owners and product managers must stay ahead of the curve to be successful. Emerge enjoys our dynamic work with our clients and our products managers to nurture a […] The post Preparing for the Future: Top 5 Digital Product Management Trends for 2023 appeared first on EMERGE | Digital Product Agency.

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How to use ChatGPT to write your usability test script

TryMyUI

Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get a ready-to-use test script. The post How to use ChatGPT to write your usability test script appeared first on Trymata Blog.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Software Equity Group 2023 Annual SaaS Report 

DevelopmentCorporate

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SEG SaaS Index contains dozens of publicly traded SaaS companies. They recently published their SEG 2023 Annual SaaS Report. It provides a ton of data on SaaS valuations and financial operating metrics. The impact of the market downturn can be clearly seen across all categories of SaaS.

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How to use ChatGPT to write your usability test script

TryMyUI

Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get a ready-to-use test script. The post How to use ChatGPT to write your usability test script appeared first on Trymata Blog.

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Building a Successful Growth Marketing Framework for SaaS

Userpilot

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework.