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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. This rapidly evolving digital technology can analyze more data with greater precision than humans. The more information you have, the better you will be able to customize journeys.

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Can You Introduce CS During Hyper-Growth? Absolutely!

Gainsight

This situation is especially true when the company is in hyper-growth and introducing specialized customer success technology. For Gainsight, one of the best examples we have seen of a company successfully incorporating CS as an ethos and a technology in a time of hyper-growth is Totaljobs. Enter Customer Success.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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The Activities of a Strategic Product Manager

ProductPlan

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Customer communication/experience. Customer interviews. Promotion and advertising. Product Vision. Market research. Positioning. Distribution and sales.

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Digital Customer Engagement Is Here to Stay: 6 Ways to Embrace It

Userpilot

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. However, not all product marketing teams have mastered the art of digital customer engagement. Conversion rate : The conversion rate is the percentage of leads, traffic, or prospects that become customers.

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What to Consider When Selecting a CDP Platform

Indicative

The Customer Data Platform market is no exception. That growth represents thousands of companies making investments in customer data and all the opportunities it can open, all the decisions it can drive, and more. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. What Is Not a CDP?