ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Divide and Conquer the Activities of Strategic Product Managers. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. You can still find that article by clicking here. So, let’s give that a whirl.

Strategy 53

Strategy Outbound Inbound Marketing 53

Business of Software Conference

NOVEMBER 16, 2023

Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers. That being said, outbound sales calls aren’t for everyone. I was selling wine to Bob and Mary and now I’m selling advertising budgets to Bob and Mary. And he was like, what’s the question?

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. Product-led growth is predicted to become even more prominent in 2024. Let's dive in!

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Userpilot

AUGUST 14, 2023

A classic third-party data example is how Facebook gives advertisers access to users’ data, so they can be easily segmented and targeted. Basically, it can help you implement everything we’ve covered in this article, including: In-app surveys to measure NPS, CSAT, and CES. Clicks on outbound and inbound links.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Feedback 89

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Find out how users that came from a certain advertising campaign are engaging with your experiences.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Technical Review 89

Userpilot

JULY 24, 2023

While outbound marketing strategies like email may not be as popular an acquisition method for SaaS companies, it has a fairly good track record in the SaaS marketing space. Pay-per-click advertising won’t be the right fit for every SaaS company as paid ads can get rather expensive over time. Email marketing. Google ads.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So the pressure must’ve been greater to produce organic leads there.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36