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Behind Every Great Product by Marty Cagan

Mind the Product

To be able to get the new model out the door, product manager Kate Arnold had to bring together the Netflix founders on strategy, and work with users, analytics, design, engineering, with marketing on the new acquisition model, with finance on the business model and billing, with the warehouse on fulfillment, and with film industry.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

They had occasional advertising here and there. Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson. Historically, Slack relied heavily on virality for its growth.

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What Do You Really Need: In-House Team, Outsourcing or a Tech Partner?

The Product Coalition

Simply put, the CTO must choose between (1) staffing an in-house team, and (2) outsourcing the work to an external team. As a CTO or equivalent, you can be engaged in most of the activities related to product development, from choosing the development methodology to setting up the processes.

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Hypotheticals in Product Management Meetup: Abridged Transcript

BrainMates

The panellists were: Mark Cohen, CTO at Domain. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. Mark Cohen (CTO): I’m gonna start crossing over into product land. So what are your next steps?

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Behind Every Great Product

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Between working with the co-founders on the strategy, validating concepts with the users, assessing the analytics, driving features and functionality with the team, and working with finance on the new business model, marketing on acquisition, and the warehouse on fulfillment, you can imagine the workload Kate faced on a daily basis.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. Like we were targeting people doing kind of traditional display advertising, which, is pretty much dominated by Google.