Mind the Product

OCTOBER 18, 2016

There was initially huge resistance to Adwords at Google – from engineering, because they worked hard to provide relevant results, and from sales, who were selling key words to big brands and who were legitimately nervous about cannibalization. Adwords came close to not being built.

Analytic Tools 126

Analytic Tools CTO Coach Finance Customer Experience 126

The Product Coalition

NOVEMBER 7, 2019

Simply put, the CTO must choose between (1) staffing an in-house team, and (2) outsourcing the work to an external team. As a CTO or equivalent, you can be engaged in most of the activities related to product development, from choosing the development methodology to setting up the processes.

Technical Review 60

Technical Review Feedback Software Fractional CTO Weak Development Team 60

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

svpg

SEPTEMBER 30, 2016

The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Business of Software Conference

FEBRUARY 16, 2021

3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. Like we were targeting people doing kind of traditional display advertising, which, is pretty much dominated by Google.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Intercom, Inc.

JULY 9, 2020

It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. And that’s resulted in more direct visits from people, but also in more brand searches.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

JUNE 20, 2019

And that was great because for 10 years maybe some of you can relate to this – How many times have you done this where you go to Twitter you search for your brand and you scroll and maybe you like… I’ve been doing this seriously four times a day for ten years. Now he’s the CTO. This is free advertisement.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We had one of our execs in our New York office.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JUNE 27, 2019

Mikey Trafton, CTO, Alamo Drafthouse Cinemas. But you know advertising what they’re great at so someone else can see that and and feel like hey that’s I do need somebody like that in my marketing department. There are 3 reasons your team isn’t doing what you want them to do, says Mikey Trafton.

Weak Development Team 58

Weak Development Team Reporting Tools Research Software Feedback Software 58