Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Decision-making. Competitive advantage. Get your free Userpilot demo today!

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Usersnap

FEBRUARY 14, 2023

This part outlines the methods you’ll use to mobilize your brand. While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? Evaluate the following: What are my overall goals?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Email marketing. Google ads.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

BrainMates

SEPTEMBER 4, 2023

It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162