The Product Coalition

OCTOBER 6, 2023

Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. Advertising The objective of developing Emotion AI-powered solutions for the advertising industry is to create more personalized and engaging consumer experiences.

Research Software 128

Research Software Reporting Tools Data Visualization Automotive 128

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. B2B SaaS marketing (down market).

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. I know you once jumped in a taxi with some potential investors, is that right?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Decision-making. Competitive advantage. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199