The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.

Product Management 65

Product Management Product Manager User Testing Reporting Tools 65

The Accidental Product Manager

MARCH 27, 2023

Image Credit: Mike Mozart As a product manager, our goal is to get more people to buy our products. If you happen to be selling your products online, both you and your customers are very aware that your advertised price is not what they’ll end up paying – they also have to pay shipping costs.

Product Management 65

Product Management Product Manager User Testing Product Research 65

The Product Coalition

JUNE 10, 2022

Objective 1: Promote and advertise Black Friday as one of a kind event of the year. Strategy: Actively endorse Black Friday on different channels- offline & online Design a theme for Black Friday e.g. promoting small and mid-size businesses of certain product categories etc. Enjoy learning!

Onboarding KPIs 136

Onboarding KPIs Customer Experience User Friction Product Management 136

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. If you think your product roadmap is running on fumes, let’s end that today. Mobile Customer Journey Map.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

The Accidental Product Manager

OCTOBER 31, 2022

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.

User Testing 65

User Testing Product Management Product Manager Management 65

The Accidental Product Manager

DECEMBER 12, 2022

Product managers are taking a different approach to vaping Image Credit: Lindsay Fox. It’s currently a tough time to be a product manager for vaping products in the U.S. Vaping products exploded on the scene a while back and have become very popular. Why Vape Vitamins?

Product Management 65

Product Management Product Manager Research Software Government 65

The Accidental Product Manager

SEPTEMBER 11, 2023

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.

Product Management 73

Product Management Product Manager Product Research Technical Review 73

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals.

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

The Accidental Product Manager

JUNE 19, 2023

However, even as you read this, product managers are scrambling to try to win over this one last remaining unclaimed screen. Volvo’s new Polestar electric-car brand will be the first to have a dash system that runs completely on Google’s new car operating system, giving it a feel very much like an Android phone.

Data Visualization 65

Data Visualization Dashboard Product Management Product Manager 65

The Accidental Product Manager

NOVEMBER 28, 2022

Changes at Google will have an impact on product managers Image Credit: Mary Crandall. In order to be a successful product manager, we need to have data. In the world of consumer products product managers have been having it pretty easy in the past few years. So what’s going on?

Data Visualization 65

Data Visualization User Testing Product Management Product Manager 65

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

The Accidental Product Manager

MARCH 20, 2023

Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. The Walmart product managers want to capitalize on its customer data to sell online advertising to brands.

Product Management 65

Product Management Product Manager Data Visualization Management 65

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Alchemer Mobile

AUGUST 24, 2021

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

The Accidental Product Manager

MAY 23, 2022

Cigarette product managers see change coming and are trying to prepare Image Credit: Lacey Krusmark. Just imagine if you were a cigarette product manager. You are responsible for a product that is both addictive and reviled. Young people seem to getting the message and are less likely to start to use your products.

Product Management 65

Product Management Product Manager Management Management 65

The Product Coalition

MARCH 28, 2021

In product management it’s important to be able to synthesise information, influence without authority and negotiate to keep things moving forwards. Their competitors had received fines for using particular wording when describing their products in advertising material. In fact most of the time you won’t.

Product Management 104

Product Management Product Manager Management Management 104

The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. However, something that we often don’t consider is that if a product is popular, it’s going to get a lot of scrutiny.

Product Management 65

Product Management Product Manager Government Technical Review 65

The Accidental Product Manager

APRIL 13, 2020

Microbrands are changing how new products can be introduced Image Credit: Vektorlogo. As product managers, the one thing that I believe that most of us feel that we have a pretty good handle on is how new products are created and introduced. Microbrands are changing our concept of a product development definition.

Product Management 65

Product Management Product Manager Artificial Inteligence Product Research 65

The Accidental Product Manager

FEBRUARY 5, 2018

Is Offering Private Label Brands A Good Move For Amazon? However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. However, they think that they may have found a way to be even more successful: private label brands. Lots of food.

Branding 56

Branding Advertising Reporting Tools Customer Experience 56

The Accidental Product Manager

MAY 18, 2020

Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.

Product Management 65

Product Management Product Manager Advertising Management 65

Alchemer Mobile

JANUARY 27, 2022

Save money on advertising. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers through the app stores. Increase app-initiated purchases. Expand your unique mobile customer base. Improve survey response rates.

Feedback Software 246

Feedback Software User Testing Product Research Advertising 246

The Accidental Product Manager

JANUARY 30, 2023

Getting clothes that fit has always been hard to do Image Credit: S Pakhrin In the world of fashion , product managers understand that their customer’s #1 driver is that they want to look good. What’s a fashion product manager to do in order to get their products to fit?

User Testing 65

User Testing Product Management Product Manager Product Research 65

Mind the Product

DECEMBER 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Furthermore, revenue is now more commonly generated via subscriptions instead of advertising in order to keep pace with the changing news process.

Product Management 93

Product Management Product Manager Technical Review Vision 93

Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

The Accidental Product Manager

MAY 20, 2019

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

Data Visualization 116

Data Visualization Product Management Product Manager Advertising 116

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.

Marketing 89

Marketing Product Management Product Manager User Testing 89

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

NextBigWhat

OCTOBER 23, 2020

There are high chances that you might not have heard or seen this brand. 1959 – The brand Bovonto is introduced for the main grape flavoured cola product. Bovonto never relied on heavy advertising and didn’t rope in any celebrity for endorsements. All thanks to brand loyal customers. Follow @zhr_jafri.

Branding 52

Branding Advertising Naming Customer Experience 52

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

FEBRUARY 15, 2024

Automating content generation for product descriptions, advertisement copy, and social media posts ensures a consistent and engaging brand presence. Product development and R&D In product development and research and development (R&D), Generative AI is a strategic ally in innovation and decision-making.

Generative AI 110

Generative AI Data Visualization Reporting Tools Research Software 110

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Accidental Product Manager

OCTOBER 19, 2020

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a Product managers have had to learn to live in a world that is dominated by these firms. So what value does something as old as email provide to product managers? a on Unsplash. Say Hello (Again) To Email.

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Product Management Product Manager Management Management 82