The Product Coalition

FEBRUARY 15, 2024

From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching. Let’s delve deeper into how generative AI can transform your business operations: Efficiency through automation Generative AI brings unparalleled efficiency by automating traditionally time-consuming and labor-intensive tasks.

Generative AI 107

Generative AI Data Visualization Reporting Tools Research Software 107

Userpilot

JANUARY 22, 2024

First, you need to research your audience and the available framework options. For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey.

Feedback Software 95

Feedback Software Research Software Analytic Tools Product Research 95

Userpilot

AUGUST 15, 2022

Wondering how customer sentiment analysis can improve your product’s customer experience and generate more profits? Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services. What is customer sentiment analysis?

Feedback Software 95

Feedback Software Data Visualization Analytic Tools User Testing 95

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 86

Customer Experience Customer Feedback User Testing Data Visualization 86

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. They also trial sales and advertising sales support.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Track user interaction patterns.

Data Visualization 99

Data Visualization Customer Feedback Analytic Tools User Testing 99

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 96

User Testing Research Software Customer Experience Feedback Software 96

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 101

B2B User Testing Research Software Analytic Tools 101

UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. It’s six years old.

Data Visualization 87

Data Visualization Analytic Tools User Testing UX 87

Userpilot

APRIL 14, 2024

Is Userpilot or Google Analytics the best tool for user analytics? And is there a better software that would better fit your needs? In this post, we’ll discuss exactly that – what the perfect tool for performing user analysis should deliver and which will be the best choice for your company’s needs. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Data Visualization 96

Data Visualization Analytic Tools Research Software User Testing 96

Userpilot

MARCH 20, 2024

Software licensing sets software usage rules, protecting creators and defining user rights. The freemium model provides free basic software, helping to shorten the time to value and increase the user activation rate. The premium model sells advanced features upfront, focusing on converting freemium users. Book a demo now.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Create a frictionless sign-up flow to smoothly let users inside the product.

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization User Testing 85

Userpilot

JANUARY 23, 2023

It focuses on every aspect of the customer journey , from acquisition to retention. In contrast, traditional business marketing is opinion-based and focused strictly on customer acquisition. To create your growth marketing framework, you must understand your business and its challenges as well as customer pain points.

Analytic Tools 94

Analytic Tools Feedback Software Framework Data Visualization 94

Userpilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Such an approach has a number of advantages: A lower customer acquisition cost, which is possible thanks to low-touch onboarding and support, is one of the main benefits of PLG.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Experience 93

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Customer Feedback 93

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics. The goal is to validate the idea by testing it in the real world with minimal risk.

Product launches 101

Product launches Product Research Data Visualization Research Software 101

Userpilot

MARCH 29, 2022

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

Feedback Software 94

Feedback Software Onboarding KPIs User Testing Strategy 94

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 95

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. They also take part in the validation and testing of ideas. The insights from the market research feed into the go-to-market strategy.

Product launches 93

Product launches Product Research User Testing Research Software 93

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 85

Product launches User Testing Feedback Software Research Software 85

Userpilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Customer journeys under the two growth strategies.

Analytic Tools 93

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 93

Userpilot

SEPTEMBER 30, 2022

Are the active users aware of the new update? How many users are finding value here? Is it improving the user experience and increasing your monthly recurring revenue? A successful feature delivers value to its users and achieves a high user adoption rate. Arrange webinars to educate users.

Feedback Software 93

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 93

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? TL;DR In product management , event analytics tracks and analyses user engagement with different aspects of your product. For example, it looks at the pages your user visits or the features they use.

Data Visualization 76

Data Visualization Analytic Tools Events Feedback Software 76

Usersnap

APRIL 29, 2023

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Inputs from users can also be submitted in real-time to ChatGPT in order to receive a generated response.

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

UX Studio: Product Management

JANUARY 25, 2022

If you need help with product design or user experience research, contact us at UX studio. We dedicate designer and researcher teams to help our clients design appealing and easy-to-use digital products. We are ready to help you with any design and research challenges you might have. Send us your details and get a quote.

Research Software 82

Research Software Feedback Software Analytic Tools Product Research 82

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 89

Analytic Tools Onboarding KPIs Customer Experience User Testing 89

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. Dave McClure developed a funnel consisting of 5 stages of the customer journey to group and track growth metrics. AARRR vs. RARRA model: Which one should you use?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 97

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. Takeaways: our tips to reduce churn rate.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95