Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Once the product begins gaining a bit of traction, product teams must understand who’s really using it and which aspects of the product are resonating most.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 96

User Testing Feedback Software Analytic Tools Research Software 96

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either. or the marketing strategy.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Products can adopt various different monetization strategies and the mechanism you choose to adopt will often be a collaborative effort between product and commercial / sales teams. What are our differentiators?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Mixpanel

DECEMBER 6, 2021

But if you implement after going live, you will have a clearer picture of your product market fit, what makes you unique, and how you’re going to position yourself to win. Large businesses are faced with a different challenge of six month roadmaps and getting resource approvals.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

ProductPlan

JUNE 6, 2023

Since they aid in gaining executive approval for product initiatives in line with the company strategy, they also set the stage for business success. Furthermore, high quality product metrics serve as the foundation upon which outcome-driven roadmaps are built.

Product Management 85

Product Management Product Manager User Testing Customer Feedback 85

Business of Software Conference

OCTOBER 11, 2023

Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

svpg

SEPTEMBER 30, 2016

This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator. The product manager can do his or her job. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160