Userpilot

SEPTEMBER 11, 2023

Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. How much focus will I give to paid advertising versus organic campaign? This way, your entire product roadmap will be driven by actual user needs rather than a simple gut feeling.

Product launches 104

Product launches Product Research Data Visualization Research Software 104

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Department of Product

MAY 22, 2020

Example – Apple iPad Here’s how Apple advertised its latest version of iPadOS in 2019 for the iPad Pro: Features on show Switch between apps Swipe to type Screenshot a full page Connect and manage files iOS and iPadOS get more valuable as new features get added and old ones deprecated. Without those features I probably wouldn’t have.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. The Nook failed to: Focus on differentiation in the space.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

APRIL 2, 2019

Personas may evolve and roadmap priorities can shift based on this early usage data from real customers. With this data in hand, they can prioritize the product roadmap to maximize sales during this land-grab growth phase. What should product managers focus on during a product’s maturity phase?

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. Did you start out in New York in an advertising firm? But really talk to people about voice as a differentiator, as an opportunity for this brand to stand out. Doug: That’s right.

Marketing 209

Marketing B2B Data Visualization Branding 209

Userpilot

SEPTEMBER 23, 2022

Maintaining the PMF requires regular reviews of your differentiation and positioning strategies, especially during expansion into new markets. Paid advertising or SEO content marketing may work for one product or user segment but may be completely ineffective for others. Value proposition and product differentiation.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 27, 2022

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. The introduction stage places a heavy focus on advertising for awareness. During the maturity phase, your marketing campaigns focus more on differentiation than awareness.

User Testing 96

User Testing Feedback Software Analytic Tools Research Software 96

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Andrew Chen

SEPTEMBER 4, 2018

You know, if you can’t differentiate yourself and you’re highly reliant on paid marketing, the movie typically doesn’t end really great, and so, we look for segments where there’s a balance or they come up with that really unique growth hack and they’re not then reliant on paid channels.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?),

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

ProductPlan

NOVEMBER 9, 2022

Maintaining alignment of the product launch timeline with the product roadmap ensures the pieces come together smoothly. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. Create content. Content provides storytelling support for the launch.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Department of Product

AUGUST 22, 2022

Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators? The 5 common types of differentiation include: Features Policies UX Pricing Performance After joining a new company, ask team members and execs what the company’s core differentiators are.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Mixpanel

DECEMBER 6, 2021

Large businesses are faced with a different challenge of six month roadmaps and getting resource approvals. OneSignal sees their customers winning more often because of messaging strategies built to differentiate their customer journey.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

ProductPlan

JUNE 6, 2023

Furthermore, high quality product metrics serve as the foundation upon which outcome-driven roadmaps are built. Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

Business of Software Conference

OCTOBER 11, 2023

Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom. EX: Same product for utilities and retail, both had the same differentiated value of needing it to keep transactions going. Instead fund your roadmap.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

FEBRUARY 12, 2019

Yes, people like Bill Gates or Steve Jobs were intelligent designers; but what was it that differentiated their working approach from other methodologies ? While roadmaps are fundamental in Product Management, they are never designed to work like a military strategy. Efforts should be applied sensibly through the roadmap.

Agile 61

Agile User Testing Development Analytic Tools 61

svpg

SEPTEMBER 30, 2016

This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Mixpanel

AUGUST 31, 2020

Delivering content of choice through useful innovations while keeping it easy and simple for the customer – that’s what differentiates us from our competition. We have a lot of objectives that we need to meet, and we need to be able to refine our roadmap and prioritize the roadmap better, and analytics helps us to do that constantly.

Onboarding KPIs 64

Onboarding KPIs Data Visualization Analytic Tools Reporting Tools 64

Intercom, Inc.

MAY 28, 2020

Could you talk about how customer experience has helped you to differentiate and how you want to continue along that path? I don’t want to do any advertising for you, but when we started, Intercom was the first tool we implemented at Aircall, to be honest. Jonathan: Definitely.

Customer Experience 186

Customer Experience Government Agile Marketing 186

Intercom, Inc.

JULY 23, 2020

As a self-taught designer who began his career as a freelancer, he worked his way up first at the advertising firm DDB before joining Apple’s marketing communications team and eventually becoming the Director of Design for Square, the digital payments company that went public at a valuation of $3.6 billion in 2015. Maybe that sounds good.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199