The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. The Nook failed to: Focus on differentiation in the space.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

SEPTEMBER 23, 2022

Maintaining the PMF requires regular reviews of your differentiation and positioning strategies, especially during expansion into new markets. Paid advertising or SEO content marketing may work for one product or user segment but may be completely ineffective for others. Value proposition and product differentiation.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Department of Product

AUGUST 22, 2022

It could mean 3 different CPOs had drastically different views of what the value proposition should be and as a result, the team ended up building half-baked versions of each of these 3 standalone visions. The vision is clear, decisions are made which align with the vision and the company isn’t chasing every single opportunity.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Maintaining alignment of the product launch timeline with the product roadmap ensures the pieces come together smoothly. Create content. Content provides storytelling support for the launch.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

svpg

SEPTEMBER 30, 2016

This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

The Product Coalition

FEBRUARY 12, 2019

Yes, people like Bill Gates or Steve Jobs were intelligent designers; but what was it that differentiated their working approach from other methodologies ? There are plenty of research methods which help user perspectives to be integrated in a product vision. Efforts should be applied sensibly through the roadmap. This is vital.

Agile 61

Agile User Testing Development Analytic Tools 61

Business of Software Conference

OCTOBER 11, 2023

Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom. EX: Same product for utilities and retail, both had the same differentiated value of needing it to keep transactions going. Instead fund your roadmap.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

MAY 28, 2020

Jonathan, you mentioned Aircall’s original vision and mission back in 2014 when you got started was to reinvent the business phone. Could you talk about how customer experience has helped you to differentiate and how you want to continue along that path? Jonathan: Definitely.

Customer Experience 186

Customer Experience Government Agile Marketing 186

Intercom, Inc.

JULY 23, 2020

As a self-taught designer who began his career as a freelancer, he worked his way up first at the advertising firm DDB before joining Apple’s marketing communications team and eventually becoming the Director of Design for Square, the digital payments company that went public at a valuation of $3.6 billion in 2015. Maybe that sounds good.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199