Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 70

Feedback Software Research Software Product Marketing User Testing 70

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

Roadmap 40

Roadmap Software Review Weak Development Team Customer Experience 40

Mind the Product

APRIL 24, 2018

Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. What was the last movie you watched?

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 85

Research Software Data Visualization User Testing Marketing 85

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 85

User Testing Product Marketing Marketing Research Software 85

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Mixpanel

MARCH 16, 2023

Measurable outcomes: Yelp reduced the time it took to conduct product analysis from weeks down to a few days and decreased the time between ideation and launch for critical features. Mixpanel is a valuable analytics partner that helps our teams at Yelp make more informed product decisions for our customers and advertisers.”

Data Visualization 116

Data Visualization Analytic Tools Customer Experience User Testing 116

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Mind the Product

JUNE 13, 2018

Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP). Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. Get your workshop tickets.

User Testing 89

User Testing Data Visualization Workshop Product Research 89

The Product Bistro

MAY 17, 2016

While it is not strictly a product management responsibility to define and implement a sales strategy, you likely do have a seat at the table during the discussions, and with it, some influence. Regardless of the structure, it will affect much of your strategy and roadmap. Executive Summary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Userpilot

JULY 13, 2022

Women in Product aims to empower female product managers and the blog is one of the channels they use. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Product Hunt Stories include news, opinions, interviews, and how-to guides.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

OCTOBER 15, 2023

Important SaaS conversion rates to focus on as a PMM As a Product Marketing Manager (PMM), understanding conversion metrics isn’t limited to just those initial website visitor conversions. This requires more than just generic advertising; it necessitates a deep understanding of what your power users value and resonate with.

Analytic Tools 102

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 102

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. If you’re a paid advertising junkie, not all hope is lost.

Marketing 51

Marketing Feedback Software User Testing Customer Experience 51

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

ProductPlan

JUNE 6, 2023

Since they aid in gaining executive approval for product initiatives in line with the company strategy, they also set the stage for business success. Furthermore, high quality product metrics serve as the foundation upon which outcome-driven roadmaps are built.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Coalition

OCTOBER 27, 2020

Advertising : This model sometimes goes hand-in-hand with freemium, where users can pay for an ad-free experience. Similar to freemium, if you choose to use advertisements in your digital product, your backers could receive the ad-free version for free. You might also be interested in: 5 Product Management Myths: Busted!

Feedback Software 89

Feedback Software Customer Experience Entertainment Advertising 89

ProductPlan

FEBRUARY 3, 2021

They also tend to educate the prospect about a product’s features, functionality, and benefits. Sales act as a go-between between prospective customers and the product. Marketing-led Approach. And in a marketing-led approach, prospects start their relationship with a product’s advertised perceived value.

User Testing 103

User Testing Research Software Customer Experience Software Review 103

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

The Product Coalition

MAY 9, 2020

They liaise with the teams, set the OKRs and KPIs, own the roadmap, and manage stakeholder relationships, among many other tasks. To do this well and ensure the success of a product, they need to be data driven. This is what makes a data driven Product Manager , and the title is self-proclaimed rather than their official job role.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs User Testing 90

BrainMates

SEPTEMBER 4, 2023

You can be a product-led organisation without implementing a product-led growth strategy, but it is hard, if not impossible, to implement the other way around. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. What capabilities do you already have?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 11, 2023

Sample user persona for a product marketer. Note: If you are only launching an update to your product or releasing a specific feature, you’ll only need to define which persona will benefit from that release. Your marketing strategy should answer the following questions: What marketing channels will I use?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

JULY 27, 2022

The introduction stage begins when your product launches into the market. This stage is characterized by low product awareness and sales volume, with demand building slowly. The introduction stage places a heavy focus on advertising for awareness. Your goal is to speed up market growth by keeping customers satisfied.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Mixpanel

DECEMBER 6, 2021

But if you implement after going live, you will have a clearer picture of your product market fit, what makes you unique, and how you’re going to position yourself to win. Large businesses are faced with a different challenge of six month roadmaps and getting resource approvals.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

NOVEMBER 21, 2022

In larger organizations, with multiple products and frequent releases, the role is assigned to a dedicated professional specializing in product launches. Their job is to support the product management function. In general, they are responsible for developing and implementing the product launch roadmap.

Product launches 97

Product launches Product Research User Testing Research Software 97

Userpilot

MARCH 4, 2021

Compared to other tools on the market, this makes it straightforward to keep track of different user segments. advertises its Salesforce integration front and center on the main navigation of its website. Canny is a platform for collecting user feedback and integrating it into your product roadmap. Promoter.io

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

FEBRUARY 3, 2021

They also tend to educate the prospect about a product’s features, functionality, and benefits. Sales act as a go-between between prospective customers and the product. Marketing-led Approach. And in a marketing-led approach, prospects start their relationship with a product’s advertised perceived value.

User Testing 52

User Testing Research Software Customer Experience Software Review 52

Userpilot

AUGUST 17, 2021

It is crucial to understand your users to build better products, adopt more effective marketing strategies, streamline your advertisement expenditure, and enhance retention. User analytics is essential for understanding how users interact with your product and where they get stuck. Userpilot).

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. Advertise the fact that you are comfortable in the tech space and understand tech trends.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52