Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MAY 24, 2021

You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Data Visualization 83

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

MAY 17, 2024

TL;DR Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Slice and dice data to uncover trends and see live updates on how people use your app.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Userpilot

MAY 26, 2024

How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Middle of Funnel (MOFU) : Engagement stage where prospects acknowledge their needs and seek solutions.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JANUARY 26, 2024

PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value. Create a frictionless sign-up flow to smoothly let users inside the product.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization User Testing 76

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

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Userpilot

MAY 1, 2024

At its core, community building involves managing a group of individuals interested in a specific tool or goal in a private online space, focusing on the development of a brand community. More importantly, new users who are part of the community first can potentially have longer lifetime value than new users through paid advertising.

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Why is word-of-mouth marketing important?

Feedback Software 74

Feedback Software Branding Customer Experience User Testing 74

Userpilot

OCTOBER 20, 2023

There is a lot of buzz around product-led growth. This article explores 12 different benefits that PLG can offer to SaaS companies. TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Dive in to find out!

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Customer Experience 84

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Userpilot

APRIL 24, 2024

This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. The best part?

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

MAY 14, 2024

Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. Can SaaS companies maximize it? Users visit your product daily to fulfill various needs. This model is ideal for selling luxury products or experiences.

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

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Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

AUGUST 29, 2022

Read along to learn what customer training means, the best practices, and the tools you need to succeed. Customer training is the process of educating your customers on successfully using your product and achieving their goals with it. Don’t use text alone for your in-app tutorials or knowledge base content.

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Analytic Tools Feedback Software Customer Experience User Testing 78

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Seasonal advantages.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

AUGUST 17, 2021

Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website.

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Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. However, not all product marketing teams have mastered the art of digital customer engagement. Stickiness : Stickiness measures the tendency of users to return to your product.

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Customer Experience 84

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Usersnap

NOVEMBER 17, 2022

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g., Are you in?

Data Visualization 76

Data Visualization Analytic Tools Embedded Analytics Feedback Software 76

Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. Use feedback surveys to find reasons for churn, then segment users and focus on the groups most likely to return.

Feedback Software 85

Feedback Software Analytic Tools User Friction Customer Feedback 85

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?

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Feedback Software Research Software Product Marketing User Testing 80

Userpilot

DECEMBER 4, 2023

TL;DR CRO metrics are KPIs that measure the effectiveness of digital marketing and conversion rate optimization efforts on your visitors and existing audience. Digital ad click-through rate Digital Ad CTR measures the percentage of users who click on your advertisement compared to the total number that view the ad.

Onboarding KPIs 71

Onboarding KPIs Feedback Software Analytic Tools Customer Experience 71