Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? Prioritise the product hypotheses.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 11, 2023

Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption. Choosing the right tool to work with can make your life easier. Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Product Talk

APRIL 20, 2022

Most startups teams think you can’t set an outcome if you don’t have a product yet, but this isn’t true. Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim don’t have any customers.

Product Research 242

Product Research Startups User Testing User Friction 242

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

OCTOBER 30, 2019

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. 477 apps find their way into the app store every week. It lets your app communicate with Facebook. Facebook Login button.

Analytic Tools 82

Analytic Tools Data Visualization Feedback Software User Testing 82

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

NOVEMBER 21, 2022

Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring.

Product launches 98

Product launches Product Research User Testing Research Software 98

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Christopher An-Traumer, Product Manager at Premera Blue Cross.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 99

Data Visualization User Testing Analytic Tools Customer Experience 99

DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. How do these growth models differ?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

OCTOBER 20, 2023

This article explores 12 different benefits that PLG can offer to SaaS companies. TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Digital products allow companies to easily collect customer feedback in-app.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. Perhaps you worked on a digital strategy or an IT system change.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. Perhaps you worked on a digital strategy or an IT system change.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? The success of every SaaS company lies in the hands of the consumer. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. Why Is a Customer Satisfaction Survey Important?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

AUGUST 15, 2023

In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. TL;DR A product launch marketing plan is a three-phase strategic plan to create product awareness and ensure product launch success.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. One size ends up fitting none.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150