Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 144

User Testing Feedback Software Product Research Research Software 144

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Let’s get started.

User Friction 95

User Friction Customer Experience User Testing Product Research 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. They also take part in the validation and testing of ideas. On average, a product launch manager earns around $138,000.

Product launches 97

Product launches Product Research User Testing Research Software 97

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 40

User Testing Branding Data Visualization Product Research 40

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 85

Research Software Data Visualization User Testing Marketing 85

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

JULY 6, 2021

A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features. Igor Ansoff in the late 1950s.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 40

User Testing Branding Data Visualization Research Software 40

The Product Coalition

APRIL 3, 2018

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

User Testing 68

User Testing Research Software Product Research Market Research 68

Userpilot

JULY 27, 2023

UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 8, 2022

In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Mixpanel

AUGUST 3, 2023

How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? What do your best customers have in common? How can you build a strategy around customer value? Build a strong marketing analytics foundation Sales-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? What do your best customers have in common? How can you build a strategy around customer value? Product-led. What does the value moment conversion tell you?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Mixpanel

AUGUST 3, 2023

How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? What do your best customers have in common? How can you build a strategy around customer value? Build a strong marketing analytics foundation Sales-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

MARCH 6, 2020

I chose a career in Product as it’s all about problem-solving and being ‘customer obsessed’ You have to be able to think quickly on your feet, to work with all types of stakeholders and more importantly, to use your EQ to your advantage at all times. What are the biggest challenges you face in your daily work?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Personas may evolve and roadmap priorities can shift based on this early usage data from real customers.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

I Wonder The Value

JANUARY 4, 2017

Some people may say advertisement, SEO or SNS. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

AUGUST 15, 2023

In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. TL;DR A product launch marketing plan is a three-phase strategic plan to create product awareness and ensure product launch success.

Product launches 92

Product launches User Testing Feedback Software Research Software 92

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 91

B2B Research Software Feedback Software Customer Experience 91