The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. That’s why spreadsheets have a top position on our list. other than the objectives ?—?neither

Analytic Tools 158

Analytic Tools Data Visualization Feedback Software Research Software 158

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. First, you need to research your audience and the available framework options.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?

Analytic Tools 86

Analytic Tools Research Software Feedback Software Data Visualization 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MAY 14, 2024

Insights into consumer behavior allow marketers to craft the right messages and target potential customers through the most effective channels. To mention a few, understanding and analyzing customer behavior helps you: Conduct better consumer research. Can SaaS companies maximize it? What Is a Consumer Behavior Model?

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 130

Feedback Software Research Software User Testing Customer Experience 130

Alchemer Mobile

DECEMBER 21, 2022

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

NOVEMBER 28, 2023

So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Customer acquisition cost.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

SEPTEMBER 15, 2023

Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Get feedback on different messaging and ads to find which resonates. Concept testing is a market research method used before launching a product or service. Book a demo and get started!

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place! Book the demo!

User Testing 89

User Testing Product Research Research Software Feedback Software 89

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

UX Studio

MARCH 13, 2023

I have been learning about self-awareness and the importance of mental health over the past 10 years, but I hardly used mobile apps or such to support my mental state. Still, there is no magic tool that works for everybody and helps in every situation. this end, there are quite a few tools that can help.

Research Software 82

Research Software Feedback Software Reporting Tools Onboarding KPIs 82

Userpilot

JULY 23, 2023

Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers. Create a productive environment with a project management tool like Trello, Jira, or Asana. Below are the main positions and how they contribute to building a solid GTM strategy.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Alchemer Mobile

DECEMBER 28, 2021

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

MAY 21, 2024

TL;DR CRO is essential for businesses, particularly SaaS companies, as it helps to lower customer acquisition costs, boost average conversion rates, increase customer acquisition, and improve website performance. Why is conversion rate optimization important for SaaS companies? CRO is your key to unlocking these possibilities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? This approach evolved more recently to reach a targeted group with a personalized message.

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

FEBRUARY 12, 2018

The only way to make sure your customers see your message is to understand their behaviors and mindset. Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. Systems: a combination of people, processes and technology that can run over and over again.

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

MAY 14, 2018

Messaging: Ignore at your peril. Paid advertising: Still relevant? As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5 1.5X: In-app messages are 1.5

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

SEPTEMBER 2, 2021

Acquisition, activation , adoption , retention , revenue , and referral are the six pirate metrics for measuring growth in the SaaS industry. Product-led marketing tactics work best when implementing a market penetration strategy, which is often the best approach for a SaaS business. What is a growth strategy in SaaS?

Feedback Software 75

Feedback Software Research Software User Testing Onboarding KPIs 75

Userpilot

JANUARY 27, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! What about software solutions they have to review based only on a single web page?

Research Software 91

Research Software Feedback Software User Testing Data Visualization 91

Alchemer Mobile

DECEMBER 21, 2022

Demographic factors Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking. They also trial sales and advertising sales support. Want to see how? Product service management vs product management.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Department of Product

NOVEMBER 2, 2023

Sublime is a new app which allows you to curate a library for all of the information you care about in one place. Plain describes itself as ‘CS without the BS’ and is positioning itself as a modern customer service tool to support modern product development teams. million and MAUs were up 8% to 482 million, an all time high.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Advertising. One way to get to know your customers is to conduct customer research. Write a positioning statement.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Which growth strategy is right for your SaaS product?

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86