The Product Coalition

OCTOBER 6, 2023

Instead of a face-to-face conversation, we send chat messages or schedule a video call. But what if the technology that hinders our communication at times could actually enhance it? But what if the technology that hinders our communication at times could actually enhance it? How does Emotion AI work?

Research Software 129

Research Software Reporting Tools Data Visualization Automotive 129

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. First, you need to research your audience and the available framework options. Selecting the right framework involves four key steps: Do your research : Examine the available frameworks and learn how they work.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JULY 23, 2023

Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers. Create a productive environment with a project management tool like Trello, Jira, or Asana. Customer research and generating useful information for creating a competitive advantage.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place! Book the demo!

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 130

Feedback Software Research Software User Testing Customer Experience 130

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MAY 12, 2022

What tools and channels can a product manager use to effectively announce new products or features? Segmented in-app communications are a great way to announce your product to existing users, enlist beta testers and deliver release notes ; they are also useful for user onboarding after the launch. Use multiple channels to reach users.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

JUNE 30, 2023

Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Userpilot is a product adoption platform that offers an AI-powered writing assistant to generate SaaS microcopy.

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Alchemer Mobile

DECEMBER 21, 2022

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Track in-app interactions to create behavioral segments. Track in-app engagement to create user segments, such as inactive users , power users, etc. They are created using information from robust research on real people.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Intercom, Inc.

FEBRUARY 12, 2018

The only way to make sure your customers see your message is to understand their behaviors and mindset. Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. Systems: a combination of people, processes and technology that can run over and over again.

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. If you want to sell something – be it software or handbags or cars or bananas – it pays to consider that. Pick up the phone.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Which growth strategy is right for your SaaS product?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Alchemer Mobile

DECEMBER 28, 2021

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking. They also trial sales and advertising sales support. Want to see how? Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JANUARY 3, 2023

They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each. Marketing messages, buzz around the company, and customer stories generally set expectations. It focuses on advertising to specific target accounts rather than to a demographic.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Advertising. One way to get to know your customers is to conduct customer research. This will help you create marketing messages that stand out and resonate with your target customers.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other. How much are they willing to pay for a solution? What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Department of Product

NOVEMBER 9, 2023

Other helpful products on our radar this week include a new API integration management tool which promises to help companies onboard and manage third party APIs more efficiently. Other product highlights include a new Klarna Shopping Lens app which allows customers to discover new products and the launch of a financial assistant.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

NOVEMBER 10, 2022

A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done. To address customer pain points, run in-app surveys to ask customers for direct feedback. Advertise your product or service more effectively. State of SaaS Report Findings.

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Usersnap

JUNE 30, 2022

What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management? The 8 main points to product-led growth How is Product-Led Growth The Right Strategy For Your SaaS Business? What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management? The 8 main points to product-led growth.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Alchemer Mobile

DECEMBER 21, 2022

Demographic factors Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research. Is the problem big enough?

Product launches 98

Product launches Product Research User Testing Research Software 98

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. Choosing the right tool to work with can make your life easier. Choosing the right tool to work with can make your life easier. Market research teaches you about your competition and your audience. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

UX Planet

JANUARY 29, 2024

⏱️ With this hypothetical concept, I designed an app which could take you to any place or time on Earth. Brief To build an experience for the users to discover a time & place and book a time travel trip on the mobile app. Visual Ratings: Includes a star rating system for quick assessment, aiding decision-making.

Customer Experience 70

Customer Experience Travel UX Feedback Software 70