Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. First, you need to research your audience and the available framework options.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Get feedback on different messaging and ads to find which resonates.

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Userpilot

JULY 23, 2023

Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands. Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? Micromarketing is a form of marketing that targets specific individuals or really small groups. To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

DECEMBER 19, 2022

As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization). Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Do your market research.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. If you want to sell something – be it software or handbags or cars or bananas – it pays to consider that. Pick up the phone.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Advertising. Go-to-market strategy. Product Development.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking. They also trial sales and advertising sales support. Want to see how? The role of product service managers.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. Sample user persona for a product marketer.

Product launches 94

Product launches Product Research Data Visualization Research Software 94

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. For a successful launch campaign, you’ll need to A/B test your messaging and test your product ahead of launch day.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 85

Product launches Product Research User Testing Research Software 85

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

NOVEMBER 10, 2022

A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done. To address customer pain points, run in-app surveys to ask customers for direct feedback. Advertise your product or service more effectively. State of SaaS Report Findings.

User Friction 80

User Friction Customer Experience User Testing Product Research 80

Nulab

APRIL 27, 2022

No other company was even willing to invest in the technology to support widespread instant streaming of licensed content. Netflix had the chance to create an entirely new market with no competition. Platform pivot : this is when you change the method of delivering a product or service. Both started as photo-sharing platforms.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Use prioritization tools like Kano Analysis to identify the most valuable features to develop. Want to easily collect feedback in-app and measure product market fit? The benchmark is 40%.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. What's the market size for Android in India?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Alty

FEBRUARY 22, 2017

The mobile website vs. mobile app dilemma never gets old. Mobile traffic has already surpassed desktop traffic in 2015 in ten main markets including the US and Japan. Now, the back to the original question is what’s better – responsive website vs. native app if you are building a new solution from scratch?

Research Software 40

Research Software User Testing Reporting Tools Data Visualization 40

freshtrax

JANUARY 24, 2019

These are several writing systems in Japanese: Kanji, Hiragana, and Katakana. This article doesn’t go deep into this part but we can see a somewhat similar atmosphere between Twitter and other platforms these internet people like such as 2channel and Nico Nico Douga. Do people see the advertisement on trains?? photo source ).

User Testing 78

User Testing Marketing Customer Feedback Research Software 78

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

ProductPlan

APRIL 2, 2019

This is also a critical juncture in confirming product-market fit ; while market research and early trials may have corroborated your hypotheses, the validation comes when users actually spend money buying and using it. Once sales increase and the product has proven it has a market, it enters into its second phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. Now, we are a systems management solution. Upcoming Events.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40