Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Focus on the right customer acquisition channels.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. Product launch phases.

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

UX Studio

MARCH 13, 2023

I have been learning about self-awareness and the importance of mental health over the past 10 years, but I hardly used mobile apps or such to support my mental state. What do you need to know about mental health awareness when designing a digital product, and why is it so important to understand its background?

Research Software 82

Research Software Feedback Software Reporting Tools Onboarding KPIs 82

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Who is part of the GTM team?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. What is a growth strategy in SaaS?

Feedback Software 75

Feedback Software Research Software User Testing Onboarding KPIs 75

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it? Table of Contents.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Customer Experience 97

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. Let’s begin!

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. is necessary to assess your marketing team’s success.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Core metrics for marketing funnel.

Data Visualization 88

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 88

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. In-app marketing.

Feedback Software 81

Feedback Software Research Software Customer Experience User Testing 81

Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. What is account-based marketing (ABM)? Customer success.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Plain and simple, email marketing is the tactic of sending marketing messages via email. Recommendations for similar products.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Increases LTV.

Customer Experience 71

Customer Experience User Testing Customer Feedback Feedback Software 71

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Achieving product-market fit is about building a product that meets a market need, while product-customer fit is about attracting the right customers.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led. Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led. Table of Contents 1.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led. Table of Contents 1.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Business of Software Conference

NOVEMBER 28, 2019

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. After I had left, we started to see that we had product-market fit. How did you get yourself into that position?

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Business of Software Conference

AUGUST 30, 2019

When marketing a product, it’s common for founders to focus on the product itself. Look at our cool features! Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. Upcoming Events.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Alchemer Mobile

OCTOBER 9, 2018

Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Please make sure that you are submitting questions through the mobile app. Qualitative feedback, we use App Store reviews.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61