Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

MAY 21, 2024

Focusing on conversion optimization is key to maximizing the potential for drawing in customers by adopting a user-centric approach. This guide cuts through the fluff, giving you actionable insights to convert your web traffic into paying customers seamlessly. Ramp up customer acquisition.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Customer Experience 71

Customer Experience User Testing Customer Feedback Feedback Software 71

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 89

User Testing Research Software Customer Experience Feedback Software 89

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other. Get feedback from at least five customers, but many as possible. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive? Want to see how?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Understandably, all of this translates into improved customer acquisition.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

UX Planet

JANUARY 29, 2024

⏱️ With this hypothetical concept, I designed an app which could take you to any place or time on Earth. Brief To build an experience for the users to discover a time & place and book a time travel trip on the mobile app. Visual Ratings: Includes a star rating system for quick assessment, aiding decision-making.

Customer Experience 72

Customer Experience Travel UX Feedback Software 72

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. In-app marketing.

Feedback Software 81

Feedback Software Research Software Customer Experience User Testing 81

Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 85

Product launches Product Research User Testing Research Software 85

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. Choosing the right tool to work with can make your life easier. Choosing the right tool to work with can make your life easier. Market research teaches you about your competition and your audience. What is a product launch?

Product launches 94

Product launches Product Research Data Visualization Research Software 94

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

UX Studio: Product Management

MARCH 18, 2020

Any company with an app wants the same thing. Satisfied users?” Sure, those are important, but to reach those goals, first, you have to get people to download your app. The million-dollar question is: how to increase app downloads? The million-dollar question is: how to increase app downloads? More revenue?”

Download 95

Download Research Software User Testing Customer Experience 95

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Userpilot

APRIL 27, 2022

Product launch is a coordinated and collaborative effort to introduce a new solution in the market. The visitor to trial sign-up rate measures the percentage of visitors to your website/app who signed up for a free trial. The trial to paid conversion rate is the percentage of trial users who convert to paying customers.

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Userpilot

JUNE 6, 2019

Feature adoption is critical to the success of any SaaS product. As a PM, the last thing you want is for your users to completely ignore the features you’ve been slaving over the past few months. You see, a lot of SaaS companies have fairly limited resources. That means building features that your users actually use.

Research Software 87

Research Software Feedback Software Customer Experience User Testing 87

Userpilot

SEPTEMBER 23, 2022

How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Conducting interviews will give you qualitative insights into why users find your ideas attractive and why not.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Christy: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How many sessions are Android users engaging in every day?   Watch Answer 3.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userzoom

MAY 9, 2019

Head of UX Research, James Barley, showcases how he’s worked to democratize research at Auto Trader over the last couple of years, by making it more visible and understandable throughout the whole business. I’ve been heading up UX Research at Auto Trader now for the last couple of years. James: Hello, good morning.

User Testing 121

User Testing Product Research Research Software UX 121

UX Studio

AUGUST 27, 2019

The value proposition of a product provides one of the most important meeting points for user experience design and marketing. Although it deals mainly not with serving the customer but selling, it involves matching their needs with your product. Example App Store. Do you offer a service or an app?

User Testing 84

User Testing Research Software User Friction Customer Experience 84

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Amplitude

APRIL 4, 2017

This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner. As the native mobile space matures, the biggest app-related issue brands face has shifted from UX and backend infrastructure to growth and monetization. Executing and iterating on the plan once the app launches. Technical Planning.

Data Visualization 83

Data Visualization Analytic Tools Research Software Reporting Tools 83

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” it is a message or tagline that is consistent with the value proposition. A value proposition is not something that will ever be on a billboard.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150