Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana.

Research Software 71

Research Software Data Visualization User Testing Marketing 71

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 90

Research Software Feedback Software Onboarding KPIs Product launches 90

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

User Testing 91

User Testing Product Research Research Software Feedback Software 91

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Budget status.

Feedback Software 93

Feedback Software Research Software Product launches User Testing 93

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Onboarding KPIs 85

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 96

B2B User Testing Research Software Analytic Tools 96

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. Track in-app interactions to create behavioral segments. Personas work on an individual level.

User Testing 91

User Testing Research Software Customer Experience Feedback Software 91

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 83

User Testing Feedback Software Analytic Tools Research Software 83

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. This helps you drive retention which is the lifeline of every saas business. This helps you drive retention which is the lifeline of every saas business.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

OCTOBER 25, 2016

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Usersnap

JUNE 30, 2022

What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management? The 8 main points to product-led growth How is Product-Led Growth The Right Strategy For Your SaaS Business? What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management?

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 151

User Testing Customer Feedback Customer Experience Data Visualization 151

The Product Guy

JANUARY 5, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? How much are they willing to pay for a solution?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 96

Product launches Product Research Data Visualization Research Software 96

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. It also helps you improve customer retention and make better marketing decisions. Put simply, user personas impact your entire business model.

Data Visualization 93

Data Visualization Analytic Tools Research Software User Testing 93

The Product Guy

FEBRUARY 18, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 79

Data Visualization User Testing Analytic Tools Customer Feedback 79

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

Data Visualization 93

Data Visualization User Testing Research Software Feedback Software 93

Userpilot

NOVEMBER 10, 2022

A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done. To resolve this, ask customers what their jobs to be done are in the welcome screen, and then tailor the product experience to meet those needs. State of SaaS Report Findings.

User Friction 83

User Friction Customer Experience User Testing Product Research 83

Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 141

User Testing Feedback Software Product Research Research Software 141

Userpilot

JULY 13, 2022

We’ve chosen the 20 best product management blogs that will help you keep your knowledge current and grow as a product manager. Our favorite product management blogs. Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption.

Blog 91

Blog Analytic Tools Research Software Feedback Software 91

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 87

Onboarding KPIs Product launches Analytic Tools Feedback Software 87

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

The Product Guy

FEBRUARY 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60