Agile Development eBook Product Marketing 
The Product Coalition
JANUARY 8, 2019
In most contexts, war and product development are completely different beasts. But in the context of planning, agile software development practitioners are wise to take Eisenhower’s words to heart. “In I am a firm believer that an agile product roadmap is an important document for all agile teams.
The Product Coalition
NOVEMBER 13, 2023
When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.
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The Product Coalition
DECEMBER 4, 2023
If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?
ProductPlan
JUNE 5, 2020
According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,
The Product Coalition
JULY 16, 2023
In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
The Product Coalition
SEPTEMBER 14, 2020
For example, if you start implementing agile and Google it, you will get iterations, time boxes, retrospective, and incremental delivery. Even if you read the agile manifesto, it has very little reasoning in it to help you understand and be convinced that this is really the right thing to do. Help yourself succeed?—?in
The Product Coalition
FEBRUARY 14, 2022
If you are the developer who is supposed to write this feature, you would ask the product manager for very specific instructions as to when and how to predict where this person is going. They have a good reason since the research process is different by nature than software development. It will be ready when it’s ready”.
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